September 12, 2006

TOOLBAR CREATED TO HELP FIND MISSING CHILDREN

UnitingTheWeb.com, Inc. Joins Forces with National Center for Missing & Exploited Children to Leverage the Power of Internet Search

BRIDGEWATER, N.J. -September 12, 2006 - Searchfeed.com, a leader in Pay Per Click (PPC) search advertising, has aided in the creation of a UnitingTheWeb, Inc. toolbar that leverages the power of Internet search to helping locate missing children, in conjunction with the National Center for Missing & Exploited Children (NCMEC).

When using the UnitingTheWeb, Inc downloadable toolbar, a user performs a search and receives relevant results from the Searchfeed.com Network. Pictures derived from the NCMEC's national database are rotated above the search results and refresh with each user query.

"Search one of the most popular activities on the web and giving people a way to access search from their desktop is becoming increasingly popular," says Matt Rossi, Founder of UnitingTheWeb, Inc.
"We wanted to develop a desktop toolbar application that gives users an incentive for performing searches-a real purpose for real people."

"We estimate that users will perform on average six searches per day," said Rossi, Founder of UnitingTheWeb, Inc. "Considering that one in seven children pictured in NCMEC's photo distribution program is recovered; we're hoping to make a real difference."

To support their application, UnitingTheWeb, Inc. earns revenue each time a user clicks on Searchfeed.com's Pay Per Click results displayed on the toolbar. A thousand downloads are estimated in the next month with distribution taking place through main UnitingTheWeb.com site and other affiliate sites.

"We have partnered with Searchfeed.com because of their ability to help us earn an additional revenue stream and support our cause," said Rossi. "We are dedicated to donating 10% of all gross revenue to the NCMEC."

Searchfeed.com focuses on growing its network in specific verticals of advertisers and partners, one being the non-profit sector. Portals in the same vertical, such as Teen-Help-Desk.com, have been a member of the Searchfeed.com Network since early 2004.

"Many non-profit sites express a desire for supportive income," said Christopher Cyriax, Searchfeed.com Business Development Manager. "Searchfeed.com's ability to monetize Internet traffic, while maintaining an organization's branding, further aids UnitingTheWeb.com in its efforts to locate missing children by leveraging the power of Internet search."

For an example, or to download this application go to www.UnitingTheWeb.com.

January 1, 2007

HUNTINGTON BEACH ONLINE ENTREPRENEUR CREATES SOFTWARE TO HELP UNITE FAMILIES WITH THEIR MISSING CHILDREN

UnitingTheWeb.com, Inc. Establishes Partnership with National Center for Missing & Exploited Children to Leverage the Power of the Internet

HUNTINGTON BEACH, CALIFORNIA (January 1, 2007) - When local software designer Matt Rossi's fiancée's daughter went missing a few years ago, he felt powerless when he couldn't use his online acumen to find her. For hours, they walked through the streets looking for the nine year-old. It wasn't until they spotted her bike at a neighbor's house that they began to feel some relief. Luckily, she was found safe and unharmed. He knows she was one of the lucky ones.
"My fiancée was in tears, panicking. She was a mess. We both were. My first instinct was to race to my terminal, but there was really nothing I could do from home, short of calling every number in the book. All my expertise on the computer and I felt helpless," Rossi said. Now, he's found the solution. With the creation of his software program, WebUnite, he's found a way to help missing children and their families by allowing others to join the search.
The program, a free download found at UnitingtheWeb.com, enables users to help find missing children while they search the web. Photographs of the children, which link to the National Center for Missing & Exploited Children's (NCMEC) web site, are shown down the left side of the screen as searches are performed.

If the searcher recognizes the child, he may click on the thumbnail photo linked to the child's poster page at the NCMEC site. "What we have created is a highly efficient, electronic poster distribution method," said Rossi, CEO of UnitingtheWeb.com. "We have combined the pictures of missing children with the power of searching the Internet. The worldwide web has been available to the public for more than a decade and this product is the first of its kind. It's long overdue." Rossi is hoping his innovation will assist NCMEC and the families they serve by providing access to photos of missing children 24 hours a day throughout the world.
"You could potentially be helping a child unite with their loved ones by sitting at home on the computer," Rossi said. "This is completely different. This is something everyone can feel comfortable with, all sectors of the population - from older people to children," Rossi said.

One in six children pictured in NCMEC's photo distribution program is recovered as a direct result of someone recognizing their photograph. Their toll-free hotline receives an average of 307 calls per day. Currently, Internet users perform six searches per day. The goal of UnitingtheWeb.com and the WebUnite program is to turn those searches in to an opportunity to greatly increase response by the general public.

"The distribution of a missing child's photo is a critical first step in the search for that child" says Ernie Allen, NCMEC President and CEO. "The more these children's faces are shown, the more likely it is that someone will recognize them and contact local law enforcement or NCMEC."
UnitingTheWeb.com is also working with other children's advocacy groups to help find missing children. One partner, Familywatchdog.us, offers an online sex offender registry which has been featured on CNN's Larry King Live and Fox News Channel's The O'Reilly Factor. When users access the site to see if registered sex offenders live in their community, they are also given the opportunity to download the WebUnite software.

Rossi said his goal is to reach 100,000 users in his first year of operations and to bring many of those missing children featured in the NCMEC database back home to their families.
About WebUnite UnitingtheWeb.com was established in 2006 to help in the search for missing children and operates as a California non-profit organization The organization will donate 10% of all revenues to the National Center for Missing & Exploited Children. For more information, visit www.unitingtheweb.com.

For more information about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids.com.